Images that
move product,
people & play.

● Booking projects for 2027

Photography, film and AI imagery for brands and agencies. One production, one look, delivered as stills, motion and concepts for every format in the media plan.

Start a project → See the work
Fructal First · LUNA\TBWA · Commercial View the campaign →
Trusted by agencies & brands
FructalLesotekaRed BullGaraža GymLUNA\TBWATurizem LjubljanaCity of PtujRadenskaLaškoCanonBobaFROCBibsŽOK Triglav

Selected work

Campaigns for brands and agencies. Open any project to see the full set of photos, the brief and how it was shot.

Film

Campaign films, social cut-downs and behind-the-scenes.

FROC · Commercial film · 2019

Chores with Kids Made Easy

Watch the film ↗
Boba · Commercial film · 2022

Wrap with Horses

Watch the film ↗
More films

AI Studio

Generated images, not photographs. I use AI to build concepts, mood boards and pre-visualisation for pitches, so an agency and its client can see the direction before anyone books a shoot day. The final campaign is then photographed for real.

AI generatedPersonal concept work · not client campaigns

Services

Every project is built around what you need, so there are no fixed packages. These are the kinds of work I do most.

Commercial

Campaign, product and food imagery for print, digital and retail.

Portrait

People, teams and talent, directed to look like themselves.

Sport

Athletes, clubs and events, on set or in the moment.

Film

Short films and social content.

AI imagery

Concept visuals for pitches, always labelled as AI.

Have something in mind? Tell me about your project →

How a project runs

Four stages, the same on every job. Agencies always know what happens next and who owns it.

1

Brief & treatment

We read the brief together, then I send a visual treatment with references, lighting plan and shot list.

2–4 days
2

Pre-production

Casting, locations, crew, permits and a call sheet. Budgets are confirmed line by line before anything is booked.

1–3 weeks
3

Shoot day

Tethered capture so the creative team signs off on set. Selects agreed before we wrap.

1–3 days
4

Post & delivery

Retouching in rounds, colour matched across the set, files exported to every format in the media plan.

5–10 days
About

I photograph the moment the brief comes alive.

I'm Darko Pavlović, a photographer and filmmaker working across commercial, food, portrait and sport. Over more than a decade I've shot for Fructal, Red Bull, Turizem Ljubljana and Laško, often with agencies such as LUNA\TBWA.

I enjoy projects where the details matter. I prepare well before every shoot, so the day itself stays calm and relaxed, for the client and for the people in front of the camera.

Based in Kamnik, Slovenia. Available for productions across Europe and worldwide.

Disciplines
Commercial · Portrait · Sport
Working with
Agencies, brands, clubs
Brands
Fructal, Red Bull, Lesoteka, Radenska, Laško, Canon
Available
Slovenia, Europe & worldwide
Start a project

Let's make something worth looking at.

Send the brief, a deck or just a rough idea. Every project is different: I reply within one working day with availability and a clear quote.

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